Cookies & Privacy

Here at DIESEL, we are committed to respecting the privacy and security of all users and visitors to dieseloutlet.ie. This policy sets out the basis for which information collected about you by DIESEL. By submitting your information and using our website, you consent to the collection, storage and processing of your personal information by us in the manner set out in this privacy policy. This policy sets out how information about you is collected and used by DIESEL strictly in accordance with all current data protection laws, including the EU2016/679 General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011. For the purpose of the EU2016/679 General Data Protection Regulation (GDPR), the data controller is Lemap Limited, Unit 1 Northwest Business Park . For any privacy queries please contact info@dieseloutlet.ie The personal data you share with us will only be used for the specified purposes documented below and will never be shared with any third party. Where we use the terms “we” “us” “our” and “DIESEL” we are specifically referring to Lemap Limited T/A DIESEL. From time to time this Privacy and Cookie Policy may change. We recommend that you check this page each time your visit or submit personal information to DIESEL. INFORMATION WE COLLECT ABOUT YOU When you use the dieseloutlet.ie website (Browsing or purchasing), engage with diesel.ie on Social Media, participate in competitions, contact our customer care teams, we may collect and process the following personal information about you:

- Information that you submit at time of registering to use our site, using guest checkout, shopping online or in-store, subscribing to any marketing material, contacting our customer care team or entering a competition.

-Information collected may include name, billing and delivery addresses, credit, debit card details email address and phone number. This information will be used to help to answer your queries, to process your order or to allow you to participate in competitions or to send your marketing material which we think is relevant or interesting to you.

-Details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data. We will also use your Internet Protocol (IP address) to collect traffic data. We will not use your IP address to identify you personally. This information may be used to present the website in the most effective manner for your browser or to administer the website and improve our services to you.

-If you use sign into our site, using Facebook or Google, you are granting permission to these third party sites to share user details such as name, email address, gender, date of birth or location to enable you to sign in to DIESEL.

- Engaging with DIESEL content including “likes”, “retweets”, “reposts”, “shares”, may allow us to interact with you or access your accounts on social media. It may also involve you submitting a photo or video of you. We would encourage you to check the terms and conditions of the social media providers. The nature of how we process your personal information will differ depending on purpose. If you have subscribed to Marketing updates, your personal data can be withdrawn at any stage. Where you have shopped online, your data will be used to process your order. We will only pass on your personal information to third parties to facilitate delivery of your order ( e.g. name and address and telephone number to distribution carriers). We share personal information with three separate third parties in order to complete your transaction: Our eCommerce Platform Provider. We pass along information so that they may process card transactions, screen for fraud, and conduct other activities integral to running a website. In addressing fraud prevention, we may disclose your address details to them to check against various Fraud Prevention Schemes Our Carriers. We pass along your information to our carriers so that they may deliver your order to you. Transaction Partners: We have a relationship with PayPal, and will send information to them for payment processing if you select that option during Checkout. INFORMATION WE WILL NEVER COLLECT We will never collect sensitive personal data such as race ethnic origin, physical or mental health, political or philosophical views or sexual orientation. We do not knowingly collect information from Children under the age of 13 either online or in our stores. Children under the age of 13 are not permitted to use or submit information on diesel.ie STORING THE PERSONAL DATA WE COLLECT We take all steps necessary to ensure that information we collect is kept secure, confidential and stored on servers, hidden behind firewalls and always password protected. We use the latest in Secure Server Technology ( SSL) to protect your data to the highest standards. Data that we collect from you may be stored at a destination outside the European Economic Area. Please be assured that it will only processed by staff operating for DIESEL or one of our trusted suppliers for processing your payment details or fulfilling your order. By submitting your data online or in one of our stores, you are agreeing to this transfer, storing or processing of your personal details. You have the option to save your credit or debit card details once your order has been processed to make future orders easier. However you will need to enter your card’s 3 digit security code for every transaction for security purposes. It is your responsibility to keep all passwords associated with DIESEL confidential and secure. We will never email or telephone you to ask for your security information or log on details. YOUR RIGHTS TO YOUR PERSONAL DATA You have the right to your personal data help my DIESEL. This means you have the right to:

- Access the personal information we hold about you at any time. - Request that DIESEL change or update out of date personal information which we hold about you.

- Have personal data we hold about you, deleted from all of our systems

- Receive a copy for personal data which we hold about you transmitted to another party

- Restrict the processing of any or all of your personal data Please email info@diesel.ie for more details. If you do request any of the above, DIESEL reserves the right to verify your identity and request that you provide proof of identity. You may wish to stop interacting or engaging with DIESEL across any or all of our social media platforms. Please let us know if at all you wish to stop engaging by emailing info@dieseloutlet.ie The DIESEL websites or social media site may from time to time contain links to and from partner, advertising and affiliate websites. If you do follow a link to these websites please note that these websites will have their own privacy and cookie policy and DIESEL cannot accept any responsibility for these policies.


If you have subscribed to receive Marketing from DIESEL, we will use your details to send you updates on DIESEL products and services which we deem most relevant to you. You have the right to ask us not to process your personal details for such purposes and you can change your mind and ‘opt out’ of receiving marketing updates at any time. Simply ‘unsubscribe’ at the bottom of any email which you receive. If you have an account with us, log-on, select My Account, then Communication preferences, and change your preferences Send an email to, writing “unsubscribe” in the subject heading to info@dieseloutlet.ie


In the event of a sale, merger, liquidation, receivership or transfer of all or substantially all of the assets of our company, we reserve the right to transfer information (including your personal data) to a third party provided that the third party agrees to adhere to the terms of the Policy and provided that the third party only uses your personal data for the purposes that you provided it to us. You will be notified in the event of any such transfer and you will be afforded an opportunity to opt-out.


Cookies are files stored on your computer when you visit certain web pages. dieseloutlet.ie uses cookies to keep track of what you have in your basket, and to remember you when you return to our site. To place an order on dieseloutlet.ie, you need to have cookies enabled. If you don't wish to enable cookies, you'll still be able to browse the site and use it for research products. Most web browsers have cookies enabled, but have a look at the Managing Cookies section for help to turn them on should you need to. Cookies can't harm your computer. We don't store personally identifiable information such as credit card details in cookies we create. We use information gathered from cookies to make dieseloutlet.ie better for you, for example, they help us to identify problems, fix errors and to improve our page designs. We also use the information from cookies to identify related products and products you may like based on what you have looked at whilst using dieseloutlet.ie. We also work with carefully chosen and monitored suppliers who may set cookies during your visit to dieseloutlet.ie. These cookies are used for re-marketing - this means they are used to show you advertisements for different products and services based on what you appear to be interested in. You can easily opt out of these cookies by going to the Network Advertising Initiative website. This link will open in a new window - we're not responsible for the content of external websites. In addition to re-marketing, a lookalike audience may also be built to identify customers who may have similar interests to you. This audience is identified through using a custom audience which includes either a customer’s email address or phone number. The custom audience is shared in an encrypted format to maintain privacy. DIESEL remains responsible for managing this data and the audience selection. The uploaded encrypted data is compared against a partners encrypted data to identify a lookalike audience. Customers identified through a lookalike audience can then be targeted with relevant online advertising. Please note, this lookalike audience is only used by DIESEL and the data processor aligns with GDPR. Customers can request to be removed from this targeting by contacting info@dieseloutlet.ie We're sharing this information with you to comply with recent European legislation, but more importantly to ensure that we’re honest, clear and upfront about your privacy when using our website.


To make full use of the online shopping and personalised features on dieseloutlet.ie, your computer, tablet or mobile phone will need to accept cookies. This is because the shopping basket needs to use cookies to function and because we can only provide you with certain personalised features of this website by using them. Our cookies don't store sensitive information such as your name, address or payment details. They do hold a “key” that allows us to associate information with your computer when you are shopping with us or when you come back to visit us. We split the cookies that we use into 4 different types:

1. Strictly Necessary Cookies These cookies are essential for you to use the shopping features of diesel.ie, they enable you to add items to your shopping basket, to checkout and to use the My Account section of the site. These cookies are not used to advertise products or services to you.

2. Performance Cookies These cookies collect information about how you use diesel.ie, for instance the pages you visit most often or any error messages you may see on the pages you visit. These cookies don’t collect your personal information. The information we collect is used to improve how our website works. These cookies are not used to advertise products or services to you.

3. Functional Cookies These cookies allow the dieseloutlet.ie website to remember items such as your user name, the region you are shopping in and more personal features like product recommendations. The information these cookies collect is anonymous and cannot be used to track your activity on other websites. These cookies are not used to advertise products or services to you.

4. Targeting Cookies These cookies are used to advertise products and services to you. These cookies are used to make our advertising more relevant to you and your interests. We also use them to limit the number of times you see an advertisement and to measure the effectiveness of our advertising campaigns. These cookies may be placed on your computer, tablet or mobile phone by us or by a third party with our consent. When these cookies are placed by us, they may be used only by us. When these cookies are placed by a third party with our consent, they may be used by that third party and other parties to make adverts more relevant to you and your interests. Examples of this include various social networks such as Facebook, Twitter and Pinterest. These social network sites may place cookies on your device and use these to target advertising to you on their own or other websites.


When you use dieseloutlet.ie, you may notice some cookies that aren't directly from DIESEL. For example, pages that contain content from websites like YouTube or Facebook may send cookies from these websites when you view that content. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them. Details on DIESEL Third Party Cookies: Cookie: DW Purpose: Used to check if other mandatory cookies are activated on the website. Expiry: when you end your session Cookie: dwsecuretoken Purpose: Required to navigate to secured pages (https) to maintain information during your website visit. Collects information in an anonymous form. Expiry: Expires when you end your session Cookie: dwanonymous Purpose: collects information anonymously and uses it to store the number of items in your bag. Expiry: 6 months Cookie: dwcustomer Purpose: Customer cookie used to collect information to anonymously identify and remember users after their session has expired. Expiry: 6 months Cookie: dwsourcecode Purpose: Used when a campaign promotion is running on the website using a specific link. Expiry: 24 hours Cookie: dwac Purpose:Used to track analytics information on the website for internal conversion, traffic and order reporting. Expiry: 540 days Cookie: Banner ad cookies Purpose: Used to target you with advertising which may be of interest to you. Expiry: when you end your session Cookie: Google (visitorUUID) Purpose: Used by Google Tag Manager to store a unique user ID for the purpose of analytics. Expiry: 1 day Cookie: Google (_gat_UA-25082231-1 _ga) Purpose: Used to collect information anonymously about how visitors use our site to help us understand visitor behaviour and improve the site. Expiry: 2 years Cookie: Bronto (_bta_tid, _bta_c) Purpose: First Party cookies used to track customer behaviour from our marketing email communications and to record the performance of our email marketing campaigns. Used to recognise and track you as a previous visitor on our website and collect information in connection with future visits. Used to Send you products via email which you might have abandoned in your shopping basket. Expiry: 4 weeks Cookie: Webgains (Wgs, wgdc, wgc, wgi, 1234.sol) Purpose: Used to track the behaviour of users who come to us from our affiliate marketing partner. http://www.webgains.ie/public/privacy/ Expiry: 30 days Cookie: Doubleclick (_doublclick.net, _doubleclick.com) Purpose: Used to track the effectiveness of advertising campaigns. https://www.google.com/settings/u/0/ads/authenticated?hl=en Expiry: 2 years Cookie: Google Adwords Conversion tracking Purpose: Used to track the effectiveness of google adwords campaigns and subsequent user behaviour on the website. Records the conversion, ad group, ad and keyword that was triggered by the search query. www.googleadservices.com/pagead/conversion.js Expiry: 30 days Cookie: Facebook Custom Audience, Facebook Exchange, Conversion tracking Purpose: Use to execute and measure ad performance. The Doubleclick.net feature integrated in the Google Analytics code sets cookies for third party, remarketing, cookies which are used with data gathered from the Facebook pixel to help us deliver more tailored ads for remarketing purposes to users who have previously visited the website. MANAGING COOKIES If cookies are not enabled on your computer, tablet or mobile then you will not be able to shop on diesel.ie, you will be limited to browsing our products and the content on the site. There are a number of websites that can help you understand more about cookies and how to manage them. Websites that explain more details about cookies, how they work and how you can manage them include www.allaboutcookies.org www.aboutcookies.org